the little palm kids with beach towels on the beach

founded with
a mission

Classic, breezy and locally-crafted since 2009.

our mission:

we believe that hustle is overrated and that every busy gal deserves a break - and a better way of doing life.

our story

It all started in 2009 while I was a busy raod warrior in pharmaceutical sales. I craved color and calm in a sea of dreary gray buildings and bumper to bumper cars.

As a small town girl, I wanted to return to my roots and embrace a slow, sweet pace that favored carving out more time for the good stuff - more moments well-spent with loved ones, more margin in my days, and less hectic, packed schedules and endless hustle.

What started as a creative outlet has grown into a shop and mission that truly sets my heart on fire. We choose - daily - to embrace a sunny way of life that looks on the bright side, in spite of challenges and hardships.

We believe the comfort of the coast is a state of mind that can be embraced regardless of location - from crowded cities that never sleep to carefree days on the shore covered by the warmth of the sun. Our sun-kissed, happy prints are the bright spot in any day - and the perfect reminder that a breezy, more simple life is always within reach.

Every collection and product is thoughtfully designed with you in mind. As an interior designer and 3rd generation artist, I understand the impact good design has on enhancing our homes, our lives and our well-being. Our goal with every collection is to help you gather with ease, enjoy more time with those you hold dear, and give yourself permission to slow down and live intentionally.

We're so glad you're here!

xo, Amy
our heritage

Our roots date back to 1944 and span 4 generations of southern women. The Little Palm® was founded upon timeless truths that my Mama and Granny beautifully epitomize - an unwavering legacy of faith in the Lord, loving devotion to their family, remarkable strength, a work ethic that is second to none, and gracious homes hallmarked by their love of gathering. From early morning breakfasts to festive holiday feasts and casual family game nights, they know how to live and love well. It is quite an honor that their penchant for painting and design lives on through both me and my daughter, but I am most grateful for the priceless gifts they bestow upon all who have the privilege of spending time in their homes. To that end, every product, collection, post and printable is thoughtfully curated to bring you pieces that enhance the way you live and gather in your homes. My hope is that the timeless wisdom and practical tips they have passed down will be cultivated here, to share and bless you and yours for years, and generations, to come.

questions? send us a note!

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